Loss prevention tactics began with in-store monitoring and patrol. As our technologies evolve and the popularity of online shopping continues to grow, security measures have improved. In fact, a U.S. retail fraud survey revealed that spending on store fraud prevention declined while online fraud prevention spending increased.
Because cybercriminals are constantly sharpening their skills, loss prevention specialists are using new technologies to their advantage as well. For example, data analytics have helped specialists understand suspicious behaviors and patterns in the e-commerce and m-commerce environment, and social media vigilance has helped to identify potential threats.
As the retail industry continues to expand and grow, what’s to come in the future of retail loss prevention?
It’s true that retail uses a variety of different technologies to operate, including point-of-sale transaction profiling as well as RFID tracking. However, now more than ever, video surveillance is playing a larger and smarter role.
With video surveillance, loss prevention officers have been able to catch thieves in the act and the recordings have provided excellent evidence. With the introduction of built-in facial recognition technology and video analytics, video surveillance can do so much more.
In the same vein, the smart features, connectivity and convenience put these devices at risk. While their role is to protect the business, retailers must do their part to protect their devices, data, shoppers, and employees.
IT & Outside Vendors
Because of this, loss prevention specialists must develop their knowledge and skills with the new technology. They should understand how to use data analysis to identify ever-changing criminal activities, such as new ideas, concepts and schemes.
Loss prevention specialists, cybersecurity specialists and IT team members must all work together to create a system that complies with privacy issues and maintains heightened security to prevent any data breaches or disasters.
Development Of New Responsibilities
As retailers begin to shift from their brick-and-mortar stores (some even closing completely) to focus on e-commerce and m-commerce, the role of data loss prevention specialists will morph into something new, which encompasses more aspects involved in keeping a company safe and secure.
It used to be common to see security guards monitoring public areas such as parking lots or building entrances, but, these days, the prevalence of security cameras is growing. Our means of surveillance is transitioning from human surveillance to networked devices. While some areas have added security cameras to complement their guards, others rely on comprehensive security systems.
There are numerous reasons why network security cameras are becoming more widespread. Aside from the covert nature of security cameras, technology allows us to do more with fewer risks. Rather than potentially putting a person’s life in danger, you can monitor your surveillance feed remotely and be aware of what is going on in various places. This will enable you to react in a timely manner and as safely as possible.
Some may oppose the implementation of security cameras for fear of an invasion of privacy, but they fail to acknowledge that other platforms that are seen as more acceptable can pose a threat. For example, loyalty programs often track and record your purchasing history and can be linked to your image through facial recognition technology. And think about how ads are becoming more tailored to the viewer’s interests. Common things like mobile phones, social media, credit cards, and more can offer data and insight about a person.
In comparison, surveillance cameras would simply be used to monitor public areas to improve safety. When crimes occur, footage can provide evidence, as well as paint the picture of events leading up to the incident.
Mass CCTV coverage has been achieved in cities like London and Melbourne. In some British cities, traffic light operation has been used to prevent criminals from escaping by car. This shows that networked devices can work together to increase safety and security.
There are obvious risks and benefits when it comes to networked devices and data collection. What are your thoughts on the use of connected devices and the Internet of Things in terms of security and surveillance? Do you think more cities will follow London and Melbourne’s lead and adopt a mass surveillance system? Share your thoughts with us on Facebook, Google+, Twitter, Vine, and Pinterest.
For a great selection of security cameras, CCTV surveillance equipment, and more, please visit SecurityCamExpert.com. To inquire about a site survey or our installation services, please call 1-888-203-6294.
As we ease into the New Year, there are several technology trends to watch. The Internet of Things has been on the radar for some time now, and more and more devices are becoming connected.
In terms of security, network IP cameras are nothing new. However, the influence of IoT and other technologies is having an interesting impact on security and surveillance. Here’s what we can expect, or hope for, in 2016.
As mentioned, the IoT devices remain in the spotlight. In terms of security, IoT-based systems will need to provide easy installation and maintenance, while catering to the specific needs of the user.
With an IoT-based security system, you may be able to incorporate other unrelated devices for an all-encompassing system. Combine your video surveillance with things like smoke detectors, gas sensors, or access control panels to monitor your home or property. Also, the IoT will enable video surveillance to expand its applications far beyond loss prevention. For example, your network IP cameras can be used to analyze traffic patterns and crowd behaviors in real-time.
However, as we continue to connect and share video and data over our networks, we must also think about reinforcing our network and cyber security.
Security as a Service
The Cloud is making its mark and will begin to play a more important role in security and surveillance. Not only can businesses utilize Security as a Service, where systems are managed remotely, but the Cloud offers more secure and cost-effective data storage. Archived video and data can be stored longer while being easily accessible as necessary.
Thanks to security cameras and surveillance, video is becoming the fastest growing type of data. Aside from security purposes, surveillance video can be used for business intelligence. We can expect to see improvements for video management systems (VMS) to search and filter big data for relevant footage or information.
Going wireless has played a significant role in our everyday lives already (ex. mobile phones and Wi-Fi). The same convenience has been applied to security systems, as whole security networks can be managed remotely through mobile phone and devices. Complicated software on stationary PCs is no longer necessary, making it easier for businesses to employ a more affordable and convenient security solution.
We want everything to look sharp and clear, which is why technology continues to improve megapixel resolutions and technology. Some existing trends include the 4K ultra HD, which offers four times the resolution of HDTV 1080p. While analog CCTV cameras may work for some, most others will be attracted to the new and improved technologies and devices.
In the coming year, we will also see an increased use of video analytics, for both security and business use. Video surveillance will expand its repertoire, becoming useful for more industries such as advertising and marketing.
For great prices on quality security cameras, CCTV surveillance equipment, and more, visit us online or call 1-888-203-6294 to speak with us directly.